2010 SXSW Interactive Festival Panel Members Confirmed: "Big Brother in Your Brain: Neuroscience and Marketing"

For the past few months I have been working with the SXSW committee to finalize the members of the “Big Brother in Your Brain: Neuroscience and Marketing” panel for the 2010 SXSW Interactive Festival. And today I am proud to announce that SXSW has approved my shortlist and all speakers have confirmed their participation in the panel! The panel includes a diverse group of talented individuals from the fields of neuroscience, neuromarketing and marketing. Get ready for an engaging and thought-provoking conversation and debate on the convergence of cognitive neuroscience and marketing. More details on the panel date and time will be available in January 2010.

As a reminder to those that may not know,  the source of my inspiration for this panel can be found in my blog post, The Convergence of Cognitive Neuroscience and Marketing. If you want to experience the wealth of innovative, inspirational and thought-provoking content live and in person at SXSW, register now for the 2010 SXSW Interactive Festival.

Panel Members

  • Roger Dooley: Author of The Neuromarketing Blog and president of Dooley Direct, LLC. Dooley is a consultant and entrepreneur who combines knowledge of emerging phenomena like neuromarketing and social networking with decades of hands-on marketing experience. He helps companies understand the implications of new technologies and techniques, and guides them in the implementation of practical strategies to adapt to them.
  • Eric Kogelschatz: SXSW “Big Brother in Your Brain: Neuroscience and Marketing” panel creator, TEDxCLE co-founder, Senior Digital Account Executive at Marcus Thomas, co-founder shark&minnow and author of Kogelschatz on Advertising: Confessions of an Advertising Man.
  • Dr. A.K. Pradeep – President and CEO of Neurofocus. Before founding NeuroFocus, Dr. Pradeep was the Founder and Managing Partner of Meridian Consulting, LLC a privately held California company specializing in governance consulting, and customizing and applying GE best practices to multiple industry sectors. He is also the founder of BoardVantage, a company founded in 2000 providing web based corporate governance platform for corporate boards of directors. Dr. Pradeep serves as Chairman of the Board of Wilderness Press and as Chairman of Vigiliant Privacy Corporation. He holds a PhD in Engineering from the University of California at Berkeley.
  • Dr. Danielle Stolzenberg (moderator): Post Doctoral Fellow of Neuroscience at University of Virginia