Mad Men Super Bowl
On Sunday night, we invited 18 of our Mad Men friends from the advertising/marketing/PR, arts and design communities to rate the Super Bowl XLV commercials. Our Don Drapers and Peggy Olsons included:
- Becky Astrop
- Tim Astrop
- Priscilla Callos
- Jeanine Delsanter
- Kevin Delsanter
- Jessica Folger
- Matthew Gengler
- Jody Goodwin
- Brian Jasinski
- Cory Korkow
- Kathryn Metz
- Megan Prochaska
- TJ Prochaska
- Bill Roddy
- Reena Samaan
- Nic Satow
- Melissa Veneri
- Jenn Vojta
Together, we rated all commercials on a scale from 1 (lowest) to 10 (highest) for:
- Strategy
- Creativity
- Execution
- Persuasion
- Originality
- Memorable
- Entertainment
- Effectiveness
Below are our top ten commercials, let us know what you think.
#1. Volkswagen: “The Force” – Deutsch
#2. Volkswagen: “Black Beetle” – Deutsch
#3. Audi: “Release the Hounds” – Venables, Bell & Partners
#4. Chrysler: “Imported from Detroit” – Wieden & Kennedy
#5. Bridgestone: “Reply All” – The Richards Group
#6. Stella Artois: “Crying Jean” – Mother
#7. Bridgestone: “Carma” – The Richards Group
#8. Coca-Cola: “Border” – Wieden & Kennedy
#9. Motorola: “Empower the People” – Anomaly
#10. Doritos: “House Sitting” – Goodby Silverstein & Partners
Much love to the Michigan State University College of Communication Arts & Sciences Advertising, PR and Retailing Department and Brand Bowl for great conversations online here and here.