On Sunday night, we invited 18 of our Mad Men friends from the advertising/marketing/PR, arts and design communities to rate the Super Bowl XLV commercials. Our Don Drapers and Peggy Olsons included:

1. Becky Astrop
2. Tim Astrop
3. Priscilla Callos
4. Jeanine Delsanter
5. Kevin Delsanter
6. Jessica Folger
7. Matthew Gengler
8. Jody Goodwin
9. Brian Jasinski
10. Cory Korkow
11. Kathryn Metz
12. Megan Prochaska
13. TJ Prochaska
14. Bill Roddy
15. Reena Samaan
16. Nic Satow
17. Melissa Veneri
18. Jenn Vojta

Together, we rated all commercials on a scale from 1 (lowest) to 10 (highest) for:

• Strategy
• Creativity
• Execution
• Persuasion
• Originality
• Memorable
• Entertainment
• Effectiveness

Below are our top ten commercials, let us know what you think.

#1. Volkswagen: “The Force” – Deutsch

#2. Volkswagen: “Black Beetle” – Deutsch

#3. Audi: “Release the Hounds” – Venables, Bell & Partners

#4. Chrysler: “Imported from Detroit” – Wieden & Kennedy

#5. Bridgestone: “Reply All” – The Richards Group

#6. Stella Artois: “Crying Jean” – Mother

#7. Bridgestone: “Carma” – The Richards Group

#8. Coca-Cola: “Border” – Wieden & Kennedy

#9. Motorola: “Empower the People” – Anomaly

#10. Doritos: “House Sitting” – Goodby Silverstein & Partners

Much love to the Michigan State University College of Communication Arts & Sciences Advertising, PR and Retailing Department and Brand Bowl for great conversations online here and here.