Whether declaring a bold vision for leadership, celebrating a candidate’s achievements, or attacking a political opponent, political advertising dominates media in order to influence voters. In this episode, the thinkers, creators and storytellers at shark&minnow analyze political campaigns, branding and advertising throughout American history.

Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web at www.sharkandminnow.com and on Twitter and Instagram we are @sharkandminnow Sign up for our newsletter to receive alerts about new episodes and more. Email us with comments and questions at openswim@sharkandminnow.com