Public Relations & Social Media Specialist

shark&minnow is seeking an experienced Public Relations & Social Media Specialist with five (5) or more years of experience to join our fast-growing team. We are a strategy and design consultancy whose purpose is to serve as a catalyst for change in business and marketing and a disruptive force in creativity and innovation. We make the complex simple.

We are looking for an individual with strong skills and a passion for public relations/social media (though day-to-day tasks may span the marketing spectrum). The role supports day-to-day management and execution of all marketing systems powered by our Design and Content departments. This includes but is not limited to digital marketing campaigns and community management, client relationship building, and general team support. Individuals who will excel in this position are highly responsible, organized, creative, flexible, and fast learners looking to make an impact.

As part of a consultancy that is evolving and growing, this person must demonstrate a collaborative working style, great communication skills, a sense of inward motivation/urgency and the ability to thrive in a non-corporate environment focused on innovation. This position requires a creative talent with a proven ability to build marketing systems. Simply stated, if you’re a creative problem solver with a passion for creativity, technology and digital experiences, we should talk.

 

Minimum Requirements & Qualifications

  • Minimum of Bachelor’s degree (e.g. Marketing, Journalism, Communications, PR/Media Relations)
  • Five (5) years or more of marketing experience
  • Expertise with public relations, press outreach and storying pitching, composing press releases
  • Expertise with email marketing platforms
  • Expertise with social media systems, platforms and tools
  • Expertise with digital tools, trends, and foundation
  • Understanding of Adobe Creative Suite
  • Be self-directed toward excellent work outcomes
  • Excellent discretion & professionalism, demonstrating sound judgment
  • Ability to travel occasionally

 

Roles, Responsibilities & Skills

  • Public Relations:
    • Responsible for handling all aspects of planned publicity campaigns and public relations activities
    • Planning publicity strategies and campaigns
    • Writing and producing presentations and press releases
    • Dealing with inquiries from the public, the press, and related organizations
    • Organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits
    • Speaking publicly at interviews, press conferences and presentations
    • Providing clients with information about new promotional opportunities and current PR campaigns progress
    • Analyzing media coverage
    • Liaising with clients, managerial and journalistic staff
  • Social Media:
    • Planning content strategist and calendars
    • Planning and managing content marketing strategies
    • Demonstrable experience with social media platforms, including bu not limited to Facebook, Twitter, LinkedIn and Instagram
    • Demonstrable experience leveraging social media management and analytics tools, with platforms such as SproutSocial and Hootsuite
    • Demonstrable experience with writing, editing, composing content for the social media space,
    • Demonstrable experience with photography and/or photo editing software
    • Day to day management of sequential paid social marketing programs that drive users throughout the customer journey
    • Serve as social platform subject matter expert – understanding trends and working with teams to implement findings into strategies quickly and efficiently
    • Partner with Brand to understand an editorial calendar and content flow, and to ensure that a promotion plan and strategy is in place for always on/ evergreen content
    • Build out new campaigns based on learnings and opportunities for growth across social channels
    • Partnering with designers to ensure creative assets are optimized for performance
    • Work closely with channel partners including Facebook, Instagram, Twitter, YouTube, etc. to deeply understand ad platforms
  • Content: 
    • Excellent written communication skills and mastery of English language and grammar
    • Write content, as needed, across multiple print, digital & social platforms
    • Move content through production process, incorporating changes by related parties, copy-fitting and conferring with art and production personnel
    • Assist with planning and scheduling process
    • Maintain high level of copyediting knowledge (improve accuracy, readability and fitness of purpose)
    • Strong organization and time management skills; flexibility with tight deadlines and varying workloads
    • Ability to learn new applications and new content subjects quickly
    • Support the seeding/landing of news stories on behalf of our clients
  • Content: 
    • Excellent written communication skills and mastery of English language and grammar
    • Write content, as needed, across multiple print, digital & social platforms
    • Move content through production process, incorporating changes by related parties, copy-fitting and conferring with art and production personnel
    • Assist with planning and scheduling process
    • Maintain high level of copyediting knowledge (improve accuracy, readability and fitness of purpose)
    • Strong organization and time management skills; flexibility with tight deadlines and varying workloads
    • Ability to learn new applications and new content subjects quickly
    • Support the seeding/landing of news stories on behalf of our clients
  • Digital Acumen & Marketing Systems: You have the digital acumen required to manage, publish, maintain and monitor branded digital marketing systems. You are responsible for the development, measurement and optimization of digital marketing solutions for Clients on an on-going basis. This includes:
    • Executing an editorial calendar for publishing, including paid promotion plans
    • Partnering with creative teams to ensure that content is relevant for the brand and audiences
    • Managing the creation of image, article, and video-based content through a process with multiple approval layers
    • Contributing to strategic presentations on new technology or industry updates for internal teams and external partners
    • Proven creative thinking applied to data, systems and processes
  • Analytical: You welcome the opportunity to dig deep into data, analyze and reveal actionable insights. You are able to work with a strategic planner to establish content KPIs/goals, and to drive measurement report creation and delivery on a weekly or monthly basis
  • Consulting, Account & Project Management: You embody the confidence to work directly with clients and manage the procurement of client approvals, feedback, information and details as needed. You are comfortable collaborating with client and internal teams to ensure all deliverables are high quality and shared on time. You have an entrepreneurial mindset. You should feel comfortable throughout all phases of a project, from translating verbal ideas into marketing concepts, through digital development and refinement, to creating digital experiences.
  • Design Aesthetic and Style: You have the ability to recognize great. You know the difference between “good” and “great” and are able to work through team dynamics, clients and timelines to defend great work
  • User Experience Mindset: You understand and can articulate a human-centered design approach to marketing
  • Conceptual Thinking: You are able to originate creative ideas and translate across marketing systems
  • Teamwork: You are able to work in a participatory, team-based environment. You enjoy supporting and inspiring teams through collaboration in a culture built on mutual respect. Also, all employees have a hand in shaping our consultancy and culture, therefore regular and spontaneous get-togethers occur
  • Communication: You have an exceptional, open and fluid communication style, both written and verbal
  • Prototyping: You are ready to learn from failure, embrace an iterative process and you understand that success comes sooner with trial and error. You have experience in creating both low and high fidelity marketing deliverables
  • Openness: Successful candidates are optimistic, generative and open to new ideas and ways of working

 

Apply

We value a culture of collaboration and professional and personal growth for all employees. shark&minnow provides a competitive salary, healthcare, 401(k), short-term and long-term disability, vacation time that increases with tenure and a generous company holiday schedule. If you have a fresh perspective on your area of focus, identify with our values and would love to contribute to our consultancy – we would love to learn more about you.

To apply, complete the application below and submit your cover letter, resume and portfolio. For extra credit, send us a sample of something that’s good, and send us a sample of something that’s great. Not something you created, and no explanation needed.

First Name*

Last Name*

Email Address*

Phone Number*

Position Applying For (Check all that apply)*

Resume/CV

Cover Letter

Portfolio

Extra Credit

Message

How did you find out about our job posting?*

*Required fields.

 

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job. shark&minnow inc. is an Affirmative Action, Equal Employment Opportunity Employer; M/F/V/D.