SXSW 2010 Interactive Festival

I always imagined I would go to SXSW with my band, but it looks like I might be going there with Modernista! instead. I submitted a panel idea to the 2010 South by Southwest Interactive Festival and am pleased to announce it has been included in the PanelPicker voting process.

With the advent of neuromarketing, neuroscientist and researchers have been directing their expertise to marketing, using MRIs to analyze consumers’ brain activity when exposed to different stimuli. And companies like Google are using mathematics to develop advertising solutions. Will digital marketers become scientists and mathematicians or will creativity triumph?

The founders of Modernista!, Lance Jensen and Gary Koepke, among others, will debate whether advertising is an art or science: Big Brother in Your Brain: Neuroscience and Marketing. Hints of what is to come, can be found in my blog post, The Convergence of Cognitive Neuroscience and Marketing.

You can help us attend SXSW by voting. SXSW is a community-driven event and your voting accounts for about 30% of the decision-making process. The SXSW Advisory Board, which is a group of industry professionals from around the world, and SXSW staff are also involved in the process. Voting will close on Friday, September 4th, so make sure you vote soon.

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Vote for “Big Brother in Your Brain: Neuroscience and Marketing”