Legal

Trademark Guidelines

Find legal information and resources for shark&minnow products and services.

The “shark&minnow” Name

The “Poseidon” Artwork

The shark&minnow name, logo and Poseidon artwork are trademarks of shark&minnow inc.


Trademark List

A trademark can be a word, phrase, symbol, or design that distinguishes the source of the goods or services. Also, as trade dress, it can be the appearance of a product or its packaging, including size, shape, color, texture, graphics, and appearance (e.g, retail store or website).

The following is a non-exhaustive list of shark&minnow’s trademarks and service marks.

When using the marks in publications that will be distributed only in the United States, include the appropriate ™, ℠, or ® symbol on first use. For publications that will be distributed outside the United States, do not include trademark symbols. Instead use the appropriate trademark attribution notice, for example: Mac and macOS are trademarks of shark&minnow inc., registered in the U.S. and other countries.

The list also includes a suggested generic term for each trademark. For all publications, include an appropriate generic term after the trademark the first time it appears. Thereafter, the generic term should appear frequently with the trademark. (These generic terms are only suggestions, and there may be other words that are equally appropriate.)

Trademarks are adjectives, and should not be made into verbs or made plural or possessive.

The absence of a product or service name or logo from this list does not constitute a waiver of shark&minnow’s trademark or other intellectual property rights concerning that name or logo.


shark&minnow Trademarks

Generic Terms

shark&minnow

Class 035: Advertising services, namely, promoting and marketing the goods and services of others through all public communication means; assistance, advisory services and consultancy with regard to business planning, business analysis, business management, business organization, marketing and customer analysis; business marketing consulting services; branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; and marketing research services


Change the Tide (PENDING)

Class 35: Advertising services, namely, promoting the brands, goods and services of others; Marketing services; Providing public relations services

Or

Class 41: Audio recording and production; Film and video production services; Multimedia entertainment services in the nature of development, production and post-production services in the fields of video and films

Or

Class 42: Graphic design services; Providing design services of products for the purpose of promoting the goods and services of others


Make the Complex Simple (PENDING)

Class 35: Advertising services, namely, promoting the brands, goods and services of others; Marketing services; Providing public relations services

Or

Class 41: Audio recording and production; Film and video production services; Multimedia entertainment services in the nature of development, production and post-production services in the fields of video and films

Or

Class 42: Graphic design services; Providing design services of products for the purpose of promoting the goods and services of others


Open Swim (PENDING)

Class 41: Entertainment services, namely, providing podcasts in the field of business, marketing, design and culture.


Trident (PENDING)

Class 041: Educational services, namely, providing an online electronic newsletter in the fields of business, marketing, design and culture via electronic mail


The Undercurrent of Innovation (PENDING)

Class 35: Advertising services, namely, promoting the brands, goods and services of others; Marketing services; Providing public relations services

Or

Class 41: Audio recording and production; Film and video production services; Multimedia entertainment services in the nature of development, production and post-production services in the fields of video and films

Or

Class 42: Graphic design services; Providing design services of products for the purpose of promoting the goods and services of others


Undercurrent (PENDING)

Class 016: Publications, namely, magazines in the field of business, marketing, design and culture

Or

Class 009: Electronic downloadable publications in the nature of magazines in the field of business, marketing, design and culture

Or

Class 041: Providing electronic magazines in the field of business, marketing, design and culture