Brand Identity

The strategy and design teams at shark&minnow gather to discuss the process of creating brand marks, identity systems, and guidelines as well as the trends in visual branding, and the research that informs the creative process from client onboarding to the brand launch.

Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web at and on Twitter and Instagram we are @sharkandminnow Sign up for our newsletter to receive alerts about new episodes and more. Email us with comments and questions at