About
Who We Are
shark&minnow
Leadership
Newsroom
Awards & Accolades
What We Believe
Philosophy & Principles
Diversity, Equity, & Inclusion
Environmental, Social, & Governance
Capabilities
Strategy & Consulting
Market Research
Strategic Planning
Analytics & Optimization
Marketing Communications
Branding
Marketing
Advertising
Public Relations
Media Arts
Design
Digital & Technology
Motion & Sound
Innovation
Social Impact
Transformation
Civic Engagement
Industries
Work
Insights
Coolhunting
Intelligence
Working Lunch
Open Swim Podcast Series
Undercurrent Magazine
Contact
Careers
Search
Cross-Channel
Google Analytics In Real Life
Monitoring and tracking online metrics in order to optimize the customer…
by Eric Kogelschatz