Capabilities

Research & Insights

that makes the complex simple.

We reveal actionable insights that educate, inform and inspire, fostering the perfect environment for enlightened creativity and innovation. However, the analysis doesn’t end there. We  track and monitor brand health metrics in order to calibrate as needed and optimize performance, delivering your desired ROI.

Qualitative Market Research

In-depth Interviews (IDIs)

Dyads

Triads

Micro Groups

Focus Groups

Online Panels

Ethnography

Shop-alongs

Intercepts

 

Quantitative Market Research

Surveys

Polls

Ad Testing

Brand Health Metrics

Brand Positioning

Brand Loyalty Programs

Product Testing

Product Positioning

Net Promoter Score

Sales Forecasting

ROI Modeling

Digital Anthropology

Social Media Metrics Tracking

Analytics & ROI Optimization

Attribution Modeling

Data Visualization

Reporting & Metrics

Dashboards

Product Testing

Product Positioning

Sales Forecasting

ROI Modeling

Audience Segmentation

Market Segmentation

Customer Relationship Management (CRM)

Personas

Media Ecosystems

Customer Journey Maps

Customer Value Maps

Direct & Indirect Competitors

Competitive Analysis

Creative Strategy

Media Spend and Mix

Coolhunting

Emerging Trends

Mainstream Trends

Government

Legal

Regulations