Athlete Sponsorships, Celebrity Endorsements & Influencer Marketing

In this episode, the thinkers, creators and storytellers at shark&minnow debate the effectiveness and return-on-investment for athlete sponsorships, celebrity endorsements and influencer programs.

Open Swim is a podcast that explores emerging trends in business, marketing, design and culture. Open Swim is brought to you by shark&minnow, a strategy and design consultancy that makes the complex simple. Find us on the web at and on Twitter and Instagram we are @sharkandminnow Sign up for our newsletter to get new episodes and more. Email us with comments and questions at

Audio & Music Credits:
“Bette Davis Eyes” by Kim Carnes
“Colin Kaepernick” from Nike
“Dr. Ruth’s #CrunchTime Hotline” from Mr. Peanut
“You’re Going to Need a Bigger Boat” from Jaws