2010 South by Southwest Interactive Festival “Big Brother in Your Brain: Neuroscience and Marketing” Panel


For the 2010 SXSWi Festival, Eric curated, organized and spoke on the panel “Big Brother in Your Brain: Neuroscience and Marketing.” The panel included a diverse group of talented individuals from the fields of neuroscience, neuromarketing and marketing; including Dr. A.K. Pradeep of Neurofocus (a Nielsen company); Roger Dooley, the author of Brainfluence; Gary Koepke, Vice President, Global Executive Creative Director, Brand Content Innovation at SapientNitro; and Dr. Danielle Stolzenberg, Assistant Professor of Neuroscience at the University of California, Davis. The result was an engaging and thought-provoking conversation and debate on the convergence of cognitive neuroscience and marketing in a standing only conference room for 600 people in Austin, Texas. The source of inspiration for the panel was a blog post Eric wrote titled, “The Convergence of Cognitive Neuroscience and Marketing.”