Fortis Sports
Department
Strategy | Design | Motion & Sound
Services
Web Design | Photography | Video
In the heart of Chagrin Falls, Fortis Sports opened its doors as a destination for young athletes and their families. Offering a curated selection of high-quality gear for every season and sport, Fortis set out to be more than just a retail space—it aimed to become a trusted community hub for sports enthusiasts. Ahead of their 2024 launch, Fortis partnered with shark&minnow to create a powerful and memorable brand experience that would connect both in-store and online.
The Challenge
While the shelves were stocked and the physical location ready, the Fortis team understood that success in today’s marketplace requires more than bricks and mortar. They needed a compelling digital presence that captured the energy of youth sports and the convenience parents demand. The goal: to create a seamless experience, both online and in-store, that stood out in a competitive local market.
The Solution
shark&minnow led the charge with a multidisciplinary strategy anchored in motion and sound. We organized and directed a series of photo and video shoots featuring local student-athletes. These authentic visuals became the foundation of a dynamic e-commerce website. The digital storefront was designed to be sleek and intuitive — ensuring ease of use for busy families on the go. The result was a digital extension of the Fortis brand: spirited, community-focused, and ready to play.
The Outcome
Fortis Sports launched with energy, excitement, and a brand story that resonated with its audience. The website attracted immediate attention, and the immersive visuals helped Fortis build credibility and emotional connection from day one. With a strong digital presence complementing its retail operations, Fortis quickly became a go-to resource for families across the region.
