Beat 2012

DJ Mark Ronson will be traveling the world to meet up-and-coming athletes in order to intentionally record their passively generated music, or record the sounds they make when they compete in their sport.

I’m a huge fan of intentionally passive music composition, it’s absolutely brilliant and always inspires me. I hope this inspires you as well. This anthem will be created for Coca-Cola in preparation for the summer Olympics in London. The track will be used in advertising, but I think the documentary, directed by Kim Gehrig, will be much more interesting.