Move to Cleveland

All You Can’t Eat

Good Manners

Unnumbered Sparks

Urban Sounds

Happy New Year!

Tracing Skylines

Love Letters

The Pulse of a City

Take On Me, Volkswagen

The People’s University

Just A Reflektor

Release Early, Often, and with Rap Music

“How much impact can you have with the least lines of code – that was important to hackers. But I think that same kind of thinking applies to making anything ... I think it can be applied to any creative pursuit.” - Evan Roth

Smart Growth for Cities

The Root of Success

Making Big Data Small

Health, Not Healthcare

The Makers of Things

People for Smarter Cities

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. That’s why IBM and Ogilvy Paris worked together to spark positive change with the “People for Smarter Cities” project, and unite city leaders and forward-thinking citizens. To spread the word, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are not only designed to be beautiful, but to be useful to city dwellers as well.

Time After Time

The heritage of Detroit is rooted in craftsmanship, quality and making the world move. Shinola, a watch factory, bicycle workshop and leather goods manufacturer has embraced this legacy, and redefined what manufacturing and Detroit mean to the world in the 21st century.

IBM Watson at Your Service. One Step Closer to Passing the Turing Test.

IBM has recently unveiled the IBM Watson Engagement Advisor, "a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing and sales." Brands such as the Royal Bank of Canada and market research organizations such as Nielsen, are taking notice.

X Games Detroit Bid

American Noise

Full Cleveland

the musCLE house

the musCLE house is a thriving music community where students receive one hour music lesson in exchange for one hour of philanthropic involvement or community service. Teachers provide instruction and mentorship, while also receiving payment with a unique structure. Teachers will enrich students with music education and students will improve the community they live in with philanthropic efforts.

The Mixologist

HeathCLE: 5 Innovations

Lottery League

Part rock n’ roll circus, part game show, part city-wide art project, The Lottery League returns to Cleveland’s music scene in 2013. This year’s Lottery League begins with Draft Night, which takes place at the Beachland Ballroom and Tavern on Friday, February 1st, 2013. The grand finale of the 2013 Lottery League -- known as The Big Show -- will take place at the world-famous Agora on Saturday April 6th, 2013, and it will be FREE for all!

The Future of Lighting

In a recent issue of Fast Company, the editors and 27 judges including MoMA's curator and the lead designer at Facebook identified 56 finalists for their 2012 Innovation By Design Awards. Two of the innovations were light bulbs, a CFL and LED. Also, I think it's important to note that both of the products were created as the result of a collaboration between by a design company and manufacturer, a pretty awesome mash-up with with everything focused on an optimal customer experience.


Crain’s Cleveland Business Forty Under 40

We're excited to announce that we were honored as two of Crain's Cleveland Business Forty Under 40!

Cleveland Museum of Art | Atrium


Cleveland Museum of Art presents MIX: Masquerade (and we can't wait!)

Buffalo City Hall

Urban Adventures: Buffalo Edition

As summer drew to a close we celebrated one year as husband and wife. We decided to treat ourselves to a much needed vacation to...romantic Buffalo, New York.

Retooling the Motor City

For decades Detroit has been a poster child of the misfiring American dream but amid block after block of post-industrial decline there are signs that Motor City is jump-starting its economy. Years of under investment have left a blank canvas for social entrepreneurs and small business owners keen to revitalise a broken metropolis. Monocle heads downtown to sample the green shoots of recovery.

Hacking Gaming and Technology for the Arts

Besides Atari, Commodore 64 and Nintendo, I've never really liked video games. But when I first moved to Cleveland, I worked at Marcus Thomas on the Nestle account and had the opportunity to work with Major League Gaming on a sponsorship partnership. After a few events, I fell in love with the culture of gaming. I also fell in love with the technology. Microsoft Kinect and Sony Move were still new, but I could see the potential for natural user interfaces (NUI) or gestural user interfaces. Thanks to Microsoft, hackers everywhere are dissecting their Kinects to leverage the technology in new environments.

Bicycles in Flight

A Wonderful Designer and Dear Friend

Our friendship with Brian Jasinski started at Dinner with Strangers created by Danielle DeBoe of Room Service and Dredgers Union. Since then, we have become great friends. We love Brian as a dear friend and are always inspired by his amazing work.

Young Mensches


Then this year for TEDxCLE 2012: The Maker Class, we partnered with Cleveland Public Library (CPL) on #CLEBookHunt. It was exciting because we got to meet a lot of the staff members and learn more about the organization. This is when we heard about TechCentral. We were excited then, but seeing it in person surpassed all expectations!

What I have to offer…

On the 30th of September 2011, in front of a sell-out theatre at the BFI in London, Charlie Kaufman delivered the final lecture in BAFTA's 2011 Screenwriters' Lecture Series.

Speakeasy Happy Hour

The Cleveland Museum of Art has done an amazing job with their signature Summer Solstice Party every summer. It is truly the best party in Cleveland, hands down. Most people don't know that CMA continues this fun throughout the year. They do this through intimate exhibition openings. The first event since the Summer Solstice Party will be Youth and Beauty: Art of the American Twenties on Friday, July 20, 2012 from 5:00 p.m.–9:00 p.m.

All songs considered, music is an art and should be respected.

If you didn't catch the chatter a few weeks ago about the NPR All Songs Considered intern that wrote a provoking blog post on music consumption in the digital age, then I must share the story with you. It all started with a summer intern with good intentions that wrote a blog post titled "I Never Owned Any Music To Begin With."

GE and Facebook Make Health and Fitness Social with HealthyShare

GE and Facebook have partnered to create HealthyShare, an app that tracks your health and fitness goals, encouraging you along the way by sharing your progress on your Facebook timeline.

Summer Footwear

Hallie Bram Kogelschatz, the Marketing Director at Saks Fifth Avenue, shares lots of different styles that will take you from beach to the bash!

Summer Style

Hallie Bram Kogelschatz, the Marketing Director at Saks Fifth Avenue, shares great ways to spice up any event as well as some summer styles in furniture.

TEDxCLE 2012 Speakers Announced!

We couldn't be more pleased to share our 2012 speakers with you. What a fascinating crew of people - many suggested by the Cleveland community. Truly a collective effort has helped to shape this year's event, dubbed TEDxCLE: The Maker Class.

Guardians of the Evolution: Dan Moulthrop of The Civic Commons

Guardians of the Evolution: Dan Moulthrop of The Civic Commons

The Biophilia Educational Program

Bjork is once again providing inspiration with her album and app, Biophilia. She has created an educational program (The Biophilia Educational Program), that has been hosting interdisciplinary workshops for youth aged 10 to 12 to learn about music and science, using diverse teaching tools such as analog and digital instruments, video, 3D imagery, and other inspired ways to teach musical creativity.

Thinking Cities

"As we enter a new era of mobility, an emerging mindset is creating endless opportunities that are limited only by our imaginations. Technology has enabled us to interact, innovate and share knowledge in entirely new ways – creating a dynamic shift in mindset. People are empowered, business is liberated and society is more connected than ever. At Ericsson, we’re just beginning to explore the possibilities of a Networked Society."

Beat 2012

DJ Mark Ronson will be traveling the world to meet up-and-coming athletes in order to intentionally record their passively generated music, or record the sounds they make when they compete in their sport.

A Call to the Makers

The Clevelander Report

A new Cleveland survey is being launched to capture the voice of the citizen. Will you be heard? Visit

Guardians of the Evolution: Mike Kubinski of CLE Clothing Co.

Guardians of the Evolution: Mike Kubinski of CLE Clothing Co.

Experience Cleveland Innovation at TEDxCLE 2012

TEDxCLE 2012 planning is in full swing and we have a number of exciting announcements to share with you!

Portrait of the Artist

Jeff Harris' portrait-a-day project offers encouragement for those that struggle with new year's resolutions.

TEDxCLE 2012: Who Needs to Be Heard?

Nominations are officially open for TEDxCLE 2012!


Two of Cleveland Magazine's Most Interesting People 2012!

How will you #makeitcount in 2012?

January 1st of any given year, is the first day for people all over the world to start working on their New Year's resolutions. For Nike, they decided to build a support system for people to achieve those resolutions.

Remix the CLE

Once again, mobile apps are redefining how artists compose music. I stumbled upon this app the other day and immediately saw the potential in utilizing this technology for the CLE.

Music for a Film

I went to film school + once had someone tell me that I "thought life was a movie." It was supposed to be an insult, but, really what's wrong with that? I knew I would never move to Los Angeles and work in the film industry despite professional mentors urging me to do so early in my career, but I loved movies + wanted to study them. The truth is, life used to be a lot more like a movie. Movies used to be more like movies. One absent aspect of films that I often lament is the director's (or studio's or distributor's) choice to forgo the cost/involvement associated with scoring the film and instead include popular music.

The Mashup Class

Copy, combine and transform. Remixing and mashing up culture, and defining a generation. The Mashup Class.

Art, Science & Technology in Music

Bjork's latest album may be her most ambitious project yet. Biophilia is a collection of songs composed with the themes of nature, science and humanity infused. For preparation, Bjork researched astrophysics, string theory, neurology, biology and other domains where science and music collide.

The Power of Two: Passion & Love

A trend in the fashion industry has emerged, passionate couples creating denim with an increased focus on designing, producing and manufacturing in the USA; with the intrinsic values of quality and craftsmanship - American Authenticity.

The Statistics of Music

As titled, "The Evolution of Music," may not actually document the progression of music, but this video does illustrate music statistics in an engaging video infographic. Photo via IRI5:

Honeymoon in Vegas

Just three weeks ago, Hallie and I got married! We're still waiting for all of our wedding photos, but we wanted to share some photos from our Honeymoon in Vegas taken by our very good friends and very talented photographers, Paul Stocum and Matt Chichelli.

Summer Solstice Party at the Cleveland Museum of Art

Summer Solstice is a great place to meet likeminded Clevelanders that care about the city and the arts. There is something magical about being in the museum at night. It has everything to do with the authenticity of the museum that David Franklin spoke about at TEDxCLE this year. The art and people mingle, creating experiences unlike anything you can imagine.

MIT Media Lab

Behind-the-Scenes of TED2011

On Monday, February 28th, we were lucky enough to be among 160 other TEDx curators and take a behind-the-scenes tour of TED2011 with Lara Stein, Director of Licensing at TED, and other TED organizers.

TEDx Workshop at TEDActive 2011

On Saturday, February 26th, we traveled from the great city of Cleveland, Ohio to Palm Springs, California to attend TEDx Workshops and of course, TEDActive 2011. Sunday was our first full day, and we spent all day in the desert with 160 TEDx curators from around the world; presenting, collaborating and brainstorming.

Photo of the Week – 2/28/2011

Yesterday we were two of 160 TEDx organizers presenting, collaborating and brainstorming in the desert at the TEDx Workshop. This was one of many sessions at TED2011 and TEDActive 2011 for TEDx curators and we will have more all week.

Photo of the Week – 2/14/2011

This was almost too eerie to photograph - found this angel statue while exploring Lake View Cemetery this past weekend. Though it's not the most romantic picture to post this week, we think it's awfully intriguing.

Mad Men Super Bowl

On Sunday night, we invited 18 of our Mad Men friends from the advertising/marketing/PR, arts and design communities to rate the Super Bowl XLV commercials.

Intentionally Passive Music Composition

Intentionally passive music composition has interested me for quite some time. This is the idea that we can create music by strategically planning for specific outcomes to create beautiful music; such as harnessing gravity, nature or the elements to create music organically. One of my favorite recent examples of this is Conductor, which harnesses the NYC subway system and turns it into an interactive string instrument.

Photo of the Week – 1/17/2011

HGR Industrial Surplus

Photo of the Week – 1/10/2011

Steve's Lunch

Photo of the Week – 1/3/2011


“What do you love about Cleveland?!”

Fantastic new videos from the Downtown Cleveland Alliance showcase a Cleveland worth promoting, worth celebrating, and worth building upon.

And this is your brain on technology…any questions?

Does consuming information online affect comprehension and retention of information?

The Rock Hall Ball

Channel your inner rock star, don your finest stage costume or rock attire and get ready to rock the Hall during the Rock and Roll Hall of Fame and Museum’s 15th Anniversary Celebration!

2011 SXSW Interactive Festival Panel – VOTE!

Over a month ago I submitted a panel proposal to the 2011 South by Southwest (SXSW) Interactive festival and am pleased to announce it has been included in the PanelPicker voting process! The panel is called "A Digital Rolling Stone: Disruptive Technology & Music" and it will analyze the current digital ecosystem to reveal the disruptive technologies and methods that will revolutionize the way music is created and experienced in the future.

A Digital Rolling Stone 3.0 – Composition in the Digital Age

In this installment of A Digital Rolling Stone, we analyze the composition and creation of music in the digital age via several case studies.

The departure of an athlete, the death of a true Cleveland original, and the new frontier…

If I didn't address this at all, I think I would be disappointed in here goes. My slightly personal post about Lebron James, Cleveland, and the recent passing of Harvey Pekar (my heart strains as I type that).


When we were kids it was pretty much beaten into us that planet earth was in danger + the only way to save the planet was to "Reduce. Reuse. Recycle." Perhaps because we learned this at a young age it's second nature for us to want to limit the amount of "stuff" we contribute to landfills.

TEDxCLE 2010 & Beyond…

Let's just cut to the chase: There will be a TEDxCLE 2011. And it will be held on April 15th, 2011. We would love to have you join us to celebrate tax day, Leonardo da Vinci's birthday (he would have been 558), and, most of all, great positive thinking from some of Cleveland's best & brightest.

Dinner With Strangers

When friend and fellow Clevelandophile Danielle Deboe was drafting her speech for TEDxCLE she kept going back to the idea that one of the most powerful things that one can do to change a city is to bring lots of passionate creative types together. Not for any defined "cause," but simply to meet + see what comes of it. Danielle is a great connector who, through her store Room Service in the Gordon Square Arts District and other avenues seems to meet some of Cleveland's best and brightest creative thinkers.


A Digital Rolling Stone 2.0

It seems only appropriate that I'm finally finishing the second installment of "A Digital Rolling Stone," a month after the tenth anniversary of the Recording Industry Association of America (RIAA) suing Napster for allowing millions of consumers to download free, copyright music. In the first installment of "A Digital Rolling Stone" I hypothesized that the music industry must progress with culture in order to remain profitable and relevant by reflecting cultural trends and integrating technologies that create an experience for the consumer with added value. This hypothesis was composed over a year ago and I have collected several case studies that document this consumer behavioral transformation in regard to music and the brands that have effectively progressed with culture to create augmented experiences for the consumer. Also, I have also identified the casual attributes for marketing success and recommendations to continue these innovations in the music industry. Lastly, unlike artists before them, artists such as Radiohead and Trent Reznor of NIN understood not only the consumer, but the future of music. They paved the way for many musicians to find a sustainable business model in the digital age and seize OFF=ON opportunities. Welcome to "A Digital Rolling Stone 2.0"

TEDxCLE: Ideas worth spreading

TED has granted approval for Hallie Bram and me to host the TEDxCLE event. If you aren't familiar with TED it is an annual event where some of the world's leading "thinkers and doers" are invited to share what they are most passionate about. TED stands for Technology, Entertainment, Design — three broad subject areas that are, collectively, shaping our future. Past speakers include Bill Clinton, Bill Gates, Jane Goodall, Frank Gehry, Paul Simon, Sir Richard Branson, Philippe Starck and Bono.

2010 SXSW Interactive Festival Panel Members Confirmed: "Big Brother in Your Brain: Neuroscience and Marketing"

For the past few months I have been working with the SXSW committee to finalize the members of the "Big Brother in Your Brain: Neuroscience and Marketing" panel for the 2010 SXSW Interactive Festival. And today I am proud to announce that SXSW has approved my shortlist and all speakers have confirmed their participation in the panel! The panel includes a diverse group of talented individuals from the fields of neuroscience, neuromarketing and marketing. Get ready for an engaging and thought-provoking conversation and debate on the convergence of cognitive neuroscience and marketing.

2010 SXSW Interactive Festival Speaker and Panel

I am proud to announce that my panel idea, "Big Brother in Your Brain: Neuroscience and Marketing," has been selected as a panel at the 2010 South by Southwest (SXSW) Interactive Festival in March in Austin, Texas. SXSW received more than 2,300 proposals via the SXSW PanelPicker submission process, a unique digital interface that allows the public to vote and provide feedback directly on panel proposals. My panel will be one of over 400 sessions included in SXSW 2010 and among the best of the best; including discussions led by innovators such as Clay Shirky and Chris Brogan and thought-provoking panels led by speakers from companies such as Microsoft, Google and Facebook; digital advertising agencies such as R/GA and Razorfish; and brilliant organizations such as TED.

SXSW 2010 Interactive Festival

With the advent of neuromarketing, neuroscientist and researchers have been directing their expertise to marketing, using MRIs to analyze consumers' brain activity when exposed to different stimuli. And companies like Google are using mathematics to develop advertising solutions. Will digital marketers become scientists and mathematicians or will creativity triumph? The founders of Modernista!, Lance Jensen and Gary Koepke, among others, will debate whether advertising is an art or science: Big Brother in Your Brain: Neuroscience and Marketing.

The Great Race to Brand the Clouds

The benefits of technology and more specifically the internet, seem to be endless: information and data accessibility, entertainment, commerce, ease of communication, etc. For me, technology is attractive because it makes our lives easier to navigate. The innovation of cloud computing has made this even more apparent. The idea of syncing all of your files (photos, music, documents, etc.) and having accessibility wherever you are, is absolutely amazing.

Open Source: The Model Is About Branding

The traditional business model for companies is to create a product and/or provide a service to customers in order to receive payment and hopefully exceed operational costs to generate a profit. However, what happens when you are not creating a product or service, but instead ideas? How do you make a profit? How can you differentiate yourself from the competition when your product is perceived as a commodity? This is a common dilemma for companies that engage in Open Source design, development or distribution. As defined by the Open Source Initiative, open source is "a development method for software that harnesses the power of distributed peer review and transparency of process. The promise of open source is better quality, higher reliability, more flexibility, lower cost, and an end to predatory vendor lock-in." The benefits for open source are compelling and the idea of creating a community of the brightest minds to create something new is inspiring. This idea of sharing your creative wealth to accomplish great things is something the Creative Commons embraces.

Creativity: The Essence of Change

A look at creativity in advertising, an economic recession and its affect on urban revitalization. The great David Ogilvy once said, "It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night." The essence of our industry is in big ideas and creativity. These elements help to communicate information in a persuasive manner by captivating the attention and interest of individuals. Big ideas and creativity can create brand awareness and in some cases even change brand perception, preference or image. The crucial point here, from a holistic perspective, is that big ideas and creativity are the answer to change - whether in advertising or other industries.

The Convergence of Cognitive Neuroscience and Marketing

A few years ago, I read an article in the New York Times that explained the convergence of cognitive neuroscience and marketing. Since then I have been very interested in how advertising and marketing affects culture and more specifically how neuroscience could be applied to advertising. Will the convergence of neuroscience and marketing force our industry to become a science? And more importantly, should it? Is advertising an art or a science?

A Digital Rolling Stone 1.0

Over the past few months, I have noticed that in the back of Rolling Stone there have been a few rotating lists such as Myspace Music Top 10 Songs, iLike Top Ten or iTunes Top 10 Songs. My personal favorite is the iLike Top Ten list, instead of determining popularity by sales; the list is actually determined by how many people actually listen to the song. This is a representation of how the music industry is changing now: By recognizing there are other ways to consume and listen to music (e.g. Pandora or Last.FM.). But how can they change moving forward? The music industry must integrate more technologies that create an experience for the consumer with added value. A perfect example of this is a big idea I read about in an AdAge DigitalNext article. The article explained how and Organic are collaborating on a new technology platform: location-based file sharing.

Engaging and Innovative Interactive Navigation

The progression of interactive design has changed dramatically over the years. From a time when websites consisted only of hyperlinks, text and if you were lucky images. Now, interactive media such as photos, audio and video define the experience. Especially, with programs like Flash that allow the designer to augment the overall experience with creative aesthetics and animation. However, navigation has not followed the same progression.

Susan G. Komen Race for the Cure

This autumn, Hallie and I are running marathons for Susan G. Komen Race for the Cure. Hallie is running the Chicago Marathon (10/12) and I'm running the New York City Marathon (11/2). Our goal is to raise a total of $2,620. And if you donate you can vote on what I will wear as I run around New York City. It could be Batman, Sparty or even SpongeBob Squarepants. It's up to you. All you have to do is donate, vote and support an amazing cause.

Subculture and Brand Experience

Hidden in Boston, you will find Bodega, a boutique, hip hop shoe and apparel store. When I visited the store I was amazed to say the least. From the street, Bodega looks like exactly what you would expect, a bodega or convenience store adorned with laundry detergent, paper towel, cereal and other items displayed in the window. As you walk in the store, you focus on the cash register and counter that dominate the room, but as you look to the back of the store you will see a soda machine and if you stand in front of it, you will be granted access to Bodega.

The Nike+ Human Race

When Nike and Apple created the Nike+iPod device, I'm not quite sure if they knew the exact impact that it would have on the brand. Not only does the product balance form (simple, modern design) and function (allowing users to track the elapsed time of the workout, the distance traveled, pace, or calories burned), but it also fosters a growing relationship with the consumer through an engaging brand experience. The Nike+iPod website (developed by R/GA) is compelling in both design and functionality.