Playboy Ruins it for Everyone

The future of the Prada Marfa, a public art installation designed by Scandinavian artists Michael Elmgreen and Ingar Dragset, is now at risk. Located in Valentine, Texas since 2005, the art installation has remained relatively untouched.
However, this summary, Playboy decided they wanted to capitalize on the concept with a similar idea, but for commercial purposes. Playboy installed a 1972 Dodge Charger on top of a box and a 40-foot neon version of its iconic bunny logo just down the road.
Earlier this summer, the Texas Department of Transportation deemed the Playboy Marfa “illegal outdoor advertising” and demanded that it be taken down. Now, the Playboy Marfa must be removed within 60 days. What will happen to the Prada Marfa? While it has no financial connection to Prada, the TxDOT’s ruling means the Prada logo itself is considered an “advertisement” by the state’s DOT. As a result, the public art installation may face a similar fate.
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