City of Shaker Heights

Advertising & Marketing // Shaker 365 Campaign

The Client

The City of Shaker Heights is a suburb of Cleveland, located about 20 minutes east of downtown. The historic city lays claim to being the nation’s first planned community, consisting of 200 miles of sidewalks and two Greater Cleveland Regional Transit Authority (GCRTA) rail lines. Shaker Heights has a diverse population of about 28,000 residents that live in nine distinctive neighborhoods.

The City of Shaker Heights has been a client of shark&minnow since 2017.

The Abstract

In the fall of 2018, Shaker Heights started a new chapter in its 110+ year history. With a newly reimagined Downtown on the cusp of opening (i.e. The Van Aken District), the continuation of “Cleveland’s Renaissance” and escalating business growth regionally – it was the right time to move to the North Coast, and Shaker remains the premier place of residence for transplants and boomerangs alike. With this momentum, the City launched an extensive campaign to attract new and retain existing residents. The campaign was targeted to this broad residential base via an omnichannel advertising program well as realtors in the area via a custom, direct marketing program.

The Solution

Advertising & Marketing // Shaker 365 Campaign

  • Print Advertising: Newspaper & Magazine
  • Out-of-home Advertising
  • Radio
  • Digital Radio
  • Online & Mobile Display Advertising
  • Search Engine Marketing
  • Email Marketing
  • Direct Mail
  • Native Advertising: Facebook, Twitter & Instagram
  • Social Media: Facebook, Twitter & Instagram

The Solution

Brand Anthem Video

Video Vignettes // Live. Work. Shop. Play.

Fire Safety & Prevention



Parks & Recreation

Hildana Park

The Van Aken District


Shaker Rocks

Verb Ballets

Memorial Day Parade

Brochure // Swatchbook

Realtor Video Card

Traditional & Digital Advertising