ClearFreight
Department
Research & Planning | Design
Services
Website
ClearFreight is a leader in global logistics, offering a comprehensive suite of services across air, ocean, road, and rail transportation, as well as warehousing, freight forwarding, customs brokerage, and international trade solutions. With over 50 years of experience and a reputation for precision, innovation, and trust, ClearFreight serves a wide range of industries with tailored expertise. Yet despite their operational excellence, their website failed to reflect the caliber of their capabilities or their forward-thinking approach.
The Challenge
ClearFreight’s legacy and expertise were unmatched—but their digital presence told a different story. The existing website felt outdated and minimal, missing the mark on clarity, modernity, and the cutting-edge technology that powers their logistics services. In a highly competitive, tech-driven industry, ClearFreight needed a site that would not only match but elevate their market position—instilling confidence and communicating their role as a future-ready logistics partner.
The Solution
shark&minnow redesigned the ClearFreight website from the ground up—creating a sleek, intuitive platform that reflects the brand’s innovation and authority. Using a sophisticated design language rooted in negative space, sleek typography, and subtle motion, we brought their services to life with overlays of video, interactive elements, and clean navigation. The structure was reimagined for ease of use, ensuring that both prospective clients and industry partners could quickly find the information they needed. Every design choice was intentional: to convey clarity, competence, and the cutting-edge technology that sets ClearFreight apart.
The Outcome
The new website positioned ClearFreight as a modern logistics leader with the credibility, tools, and vision to match their 50-year legacy. It now serves as a digital extension of their global brand—polished, professional, and purposefully designed to build trust and engage audiences across industries. The refreshed presence not only elevated the company’s image but strengthened its ability to connect with clients looking for a partner at the forefront of freight and logistics.
