The Cleveland Orchestra

Motion & Sound // Nonprofit Fundraising Video

The Client

The Cleveland Orchestra is today hailed as one of the very best orchestras on the planet, noted for its musical excellence and for its devotion and service to the community it calls home. The ensemble is under the direction of Franz Welser-Möst, one of today’s most acclaimed musical leaders. Working together, the Orchestra and its board of trustees, staff, and volunteers have affirmed a set of community-inspired goals for the 21st century — to continue the Orchestra’s legendary command of musical excellence while focusing new efforts and resources toward fully serving its hometown community throughout Northeast Ohio. The promise of continuing extraordinary concert experiences, engaging music education programs, and innovative technologies offers future generations dynamic access to the best symphonic entertainment possible anywhere.

The Cleveland Orchestra divides its time across concert seasons at home — in Cleveland at Severance and each summer at Blossom Music Center. Additional portions of the year are devoted to touring and intensive performance residencies. These include recurring residencies at Vienna’s Musikverein, and regular appearances at across Europe, in New York, at Indiana University, and in Miami, Florida. The Cleveland Orchestra Chorus is one of the few professionally trained, all-volunteer choruses sponsored by a major American orchestra.

The Challenge

Like so many, The Cleveland Orchestra and The Cleveland Orchestra Chorus were significantly impacted by the COVID-19 coronavirus pandemic and were not able to perform. However, the organizations continued to make an extraordinary impact on music lovers around the world.

shark&minnow was selected to develop an end-of-year giving appeal to support these nonprofit organizations that rely on donor support to share powerful performances, provide enriching education programs, and foster enduring community partnerships.

The Solution

The Cleveland Orchestra - Chorus Preservation

The Cleveland Orchestra - Orchestra Preservation Fund