Westfield Bank

Advertising // Omnichannel Campaign

The Client

Westfield is one of Northeast Ohio’s most trusted banks, which is directly related to its investment in the community and in the success of the people who live there. That’s why, as a local community bank, Westfield delivers personalized service that goes above and beyond what bigger banks can offer.

From the very beginning, Westfield Bank’s vision was to create a better community bank. Westfield is more flexible and faster than bigger banks and also provides more personalized service and financial services at lower costs. Lending decisions are made locally and Westfield hires quality people and empowers them to act like owners – advocates of the customer and community. Services include:

  • Personal Banking: Checking, Savings, Mortgages, Loans & Credit, Retirement Accounts
  • Business Banking: Checking, Savings, Loans & Credit, Treasury Management, CDARS & ICS
  • Agency Banking: Agency Loans, Premium Finance, Deposit Solutions

Westfield Bank has been a client of shark&minnow since 2018.

The Abstract

Following an extensive Request for Proposal process, Westfield Bank selected shark&minnow to develop all Omnichannel & Single Channel Campaigns. The challenge and solution presented below is just one example from this partnership.

In conjunction with the start of the new year, 2020, Westfield Bank sought to acquire new retail checking accounts from targeted new customers and current customers without a checking account at Westfield Bank through an acquisition strategy and incentivized offer. shark&minnow developed the campaign concept and creative to reflect timeliness, Westfield Bank’s tonality and voice, and appropriate messaging to targeted audience. Through design elements, the concept creative Banking Resolution with supporting line Make Your Mark, supported a message to the targeted audience playing off of making a new year’s resolution to find financial freedom with Westfield Bank. The message Make Your Mark was also supported by in-branch poster messaging Signature of Success, which spoke to the customer’s signature, a staple of checking accounts.

The Solution

Omnichannel Marketing Tactics

  • Retail – ATM Screens, Lobby Monitors & Posters
  • Direct Mail – Postcard
  • Direct Sales – Telephone Script
  • Social Media – Facebook & Twitter
  • Native Media – Facebook & Twitter
  • Website, Online & Mobile Advertising & Content
  • Radio