Westfield Bank

Content Marketing Campaign // Podcast & Video Series

The Client

Westfield is one of Northeast Ohio’s most trusted banks, which is directly related to its investment in the community and in the success of the people who live there. That’s why, as a local community bank, Westfield delivers personalized service that goes above and beyond what bigger banks can offer.

From the very beginning, Westfield Bank’s vision was to create a better community bank. Westfield is more flexible and faster than bigger banks and also provides more personalized service and financial services at lower costs. Lending decisions are made locally and Westfield hires quality people and empowers them to act like owners – advocates of the customer and community. Services include:

  • Personal Banking: Checking, Savings, Mortgages, Loans & Credit, Retirement Accounts
  • Business Banking: Checking, Savings, Loans & Credit, Treasury Management, CDARS & ICS
  • Agency Banking: Agency Loans, Premium Finance, Deposit Solutions

Westfield Bank has been a client of shark&minnow since 2018.

The Challenge

To bring Westfield Bank’s motto — Sharing Knowledge. Building Trust. — to life.

With this challenge in mind, shark&minnow established an authentic, thought-leadership platform and goal-oriented, educational hub for knowledge with real-life applications to empower current and prospective customers in their pursuit of financial freedom.

The Solution

As a video and podcast series, Westfield Bank’s Sharing Knowledge Series brings you insights on banking from the perspective of business owners from all industries with the same passion for the pursuit of financial freedom.

Each episode, host Kevin Vonderau is joined by an industry expert as well as a Westfield Bank customer. Together, they’ll exchange ideas, highlight best practices, and address top business challenges to help you succeed.


  • Business owners
  • Insurance agents
  • Investment advisors and wealth planners

Content Marketing Campaign Channels

  • Podcast series
  • Video series
  • Content marketing articles
  • Website landing pages
  • Social media: Facebook, Instagram, LinkedIn, Twitter
  • Paid digital media: YouTube, Facebook, Instagram, LinkedIn
  • Paid online & mobile advertising
  • Search engine marketing: Google

Video Series

A selection of videos from the Sharing Knowledge Series that changed the tide for Westfield Bank.

Episode 7 - Transportation & Logistics

Episode 14 - Restaurants & Agribusiness

Podcast Series

A selection of podcast episodes from the Sharing Knowledge Series that changed the tide for Westfield Bank.