Practice Area

Retail & eCommerce

Department stores, boutique shops, main street merchants, grocers, wholesalers, chain restaurants and internet retailers.

The Economic Outlook

As the nation’s largest private-sector employer, retail contributes $3.9 trillion to the annual GDP – that is, 18.7% of the U.S. economy, and supporting 1 in 4 American jobs.

Despite the effects of the coronavirus pandemic (i.e. When sales decreased nearly 9% in March 2020 – the largest one-month drop for retail sales in American history since the U.S. Department of Commerce began recording these stats in 1992), U.S. retail sales increased in 2019, 2020, and 2021 – a total of $5.4, $5.6, and $6.5 billion respectively.

However, as inflation rises, it is projected that U.S. retail sales will decrease year-over-year in 2022. Sales in May 2022 were down 0.3%, marking the first drop in sales in five months, suggesting that high inflation is starting to hurt demand.

Smart and responsible retailers are now demanding relief for U.S. business, workers, and consumers to ease the strain of inflation – and are seeking new strategies to optimize business.

Moving Forward

As consumer behavior evolves to alleviate the effects of the pandemic and looming recession, so will the strategies of retailers. Value chains will become more flexible, distributed and nimble with a greater focus on transparency, performance and reliability.

Download the Marketing Playbook

Industry Expertise

Retail & eCommerce

With a combined 40+ years of experience in retail marketing – this industry is a part of the company’s DNA. The firm has envisioned, enacted and enabled many brands in the past decade for organizations throughout the country and across the globe.

We have a deep passion for retail stores, boutique shops, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers, and the facets that make this industry world-class.


A selection of case studies that changed the tide for our clients.