Practice Area

Retail & eCommerce

Department stores, boutique shops, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers.


The Impact of COVID-19

As the nation’s largest private-sector employer, retail contributes $3.9 trillion to the annual GDP and for 2020 it was projected that retail sales would rise almost 4% YOY. However, due to the coronavirus pandemic, sales decreased nearly 9% in March 2020, marking the largest one-month drop for retail sales in American history since the U.S. Department of Commerce began recording these stats in 1992. Beyond consumer essentials, almost every product category dropped as much as 70% or 80% YOY.

However, there is hope for stores, grocers, wholesalers, restaurants and internet retailers. American shoppers returned in force in May 2020 – creating a rebound in retail spending of 17.7% MOM after the lockdown triggered devastating declines since the COVID-19 outbreak started in the U.S. in March 2020.

Moving Forward

As consumer behavior evolves to alleviate the effects of the pandemic, so will the strategies of retailers. Value chains will become more flexible, distributed and nimble with a greater focus on transparency, performance and reliability.

Download the Recovery Guide

Industry Expertise

Retail & eCommerce

With a combined 40+ years of experience in retail marketing – this industry is a part of the company’s DNA. The firm has envisioned, enacted and enabled many brands in the past decade for organizations throughout the country and across the globe.

We have a deep passion for retail stores, boutique shops, Main Street merchants, grocers, wholesalers, chain restaurants and internet retailers, and the facets that make this industry world-class.

Work

A selection of case studies that changed the tide for our clients.